On page
optimization refers to all pursuits which you are able to do for your site for
search engine rating making it search engine. Off page and On-optimization each
are important for search engine optimization of website. Despite the fact that on
page optimization is much less major as in comparison with off web page SEO but
nonetheless it is absolutely essential for increase traffic, usability and
search engine positioning.
Here is the
ON page search engine optimization (40) checklist.
1) Perfect
Keyword Research and Targeting
2) Creation of
descriptive HTML Title tags with your keyword and Brand – one of the most
important factors in SEO
3) Ensure title
tag is less than 55-65 characters including spaces.
4) Ensure
description tag is less than 150-160 characters including spaces.
5) Creation of Meta
description tags of the page including tagged facts and structured data about
the Page.
6) Creation of
search engine friendly URL with relevant keyword or phrase with shorter length.
7) Creation of
Meta Robots to allow the search engine to index the web page
8) reation of
Meta Keywords Tags although not much considered by search engines.
9) Creation of
<Language> meta tag If your site is language-specific,.
10) Use
Canonical URL Tag to avoid duplicate content on your site from search engines
indexing.
11) Optimization
of Global Navigation Link Structure
12) Optimization
of Breadcrumb Navigation Links Structure
13) Optimization
of Alternative Link Structures
14) Ensure the
use of three essential structures in site building i.e sequences, hierarchies,
and webs.
15) Decision on
percentage of internal links on a page
16) Decision on
link location in Top menu, sidebar and footer.
17) Use of
varied anchor text in Internal linking
18) Decision on
number of internal links within the content.
19) Use of no
follow and do follow Links
20) Adding some
outbound links on a page which has value to your site users.
21) Make
analysis of website ability to support browsing by testing it interactively
22) Content
optimization of Website
23) Checking
Keyword repetition is done within reasonable parameters.
24) Checking
Keywords placement on important locations of the page also known as Content
Structuring
25) Ensuring
optimum keyword density
26) Optimizing
your sub- titles and proper use of header tags H1, H2 and H3
27) Creating
keyword prominence, frequency and proximity
28) Use of
Hyphens or underscore in keyword separation.
29) Use of image
title and an “Alt tag”.
30) Check For
broken links, 404 errors and dead links
31) Creation of
Sitemaps in text, HTML, RSS, ROR and XML
32) Creation and
Validation of Robots.txt File
33) Creation of
310 and 302 redirection by using .html access file
34) Optimizing
your 404 page
35) W3C CSS
validation, checking your cascading style sheets (CSS) and (x)html documents
with style sheets
36) Google
Analytics Account Set
37) Create RSS
feed and display RSS feed on website
38) Create and
Manage Google, Bing and Yahoo Webmaster Tool
39) Google page
speed test to evaluates the performance of web pages
40) Google video
sitemap generator
At last do
not over optimize the page for your keyword or phrase. Try to make your page
optimization keeping in view your users not the search engines. You must check
that there should not be any hidden links or text. Do check clocking also.
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